Physical Insights

Location Analytics

Google Analytics for the real world.

See the physical journey the way you see your website — who passes, who enters, where they dwell and where they don't.

What it does
  • How many walk past — and how many come in
  • Where people linger, and a moving dot to guide them
  • Venue-vs-venue benchmarking across your estate

Comes with the Capture tier.

What it needs

The honest constraints

Enough access points, well placed

Accuracy follows coverage — a sparse corner reads as a blind spot. We survey and fill the gaps before promising numbers.

SecurePass for true return rates

Phones hide their IDs between visits, so counting returning visitors honestly needs SecurePass recognition alongside.

What we do

From a report to a response

Purple shows you the dead aisle and the power zone. Beyond can wire that live movement into your merchandising and staffing systems — so a dead aisle gets a high-margin end-cap, and an offer fires the moment a verified, opted-in visitor lingers.

Built on Purple. Deployed, integrated and supported by Beyond.

Google Analytics for the real world.

See Location Analytics in your venue